Search Engine Optimization (SEO) Definition an How it Functions

Search Engine Optimization (SEO)

A search engine is a website used for locating different resources on the internet. it uses various keywords to perform the searches. For instance, Google, MS Bing, Yahoo, Baidu, AOL, Ask.com, Duckduckgo.com. Here are some examples of a survey that show the different percentage of how many people uses google and yahoo, Google 92.26% because he enters the market first however Yahoo 1.59% of the population are using it in 2020 (Statista, 2022).

Search engines like Google and Yahoo use their own algorithms to determine how to present the most relevant, ethical results to users who are seeking for your service or product at any given time of day (Forbes, 2022).

In terms of how a SEO works, according to Nibusinessinfo (2022) it can be summarised in three words Crawling, Indexing, Ranking.

v  Your website may be easily crawled by search engines. You may also direct them to crawl fresh content.

v  The appropriate key phrases are listed for your content so that it might appear for pertinent searches.

v  Your data has the potential to rank well on the SERP.

References:

Forbes, 2022. Council Post: What Is SEO? Understanding The Basics To Avoid Being The Villain. [online] Forbes. Available at: <https://www.forbes.com/sites/forbesagencycouncil/2018/06/14/what-is-seo-understanding-the-basics-to-avoid-being-the-villain/?sh=2f382c3d5118> [Accessed 15 July 2022].

Statista, 2022. Leading search engines ranked by market share UK 2021 | Statista. [online] Statista. Available at: <https://www.statista.com/statistics/280269/market-share-held-by-search-engines-in-the-united-kingdom/> [Accessed 15 July 2022].

Nibusinessinfo, 2022. What is a search engine and how do they work? | nibusinessinfo.co.uk. [online] Nibusinessinfo.co.uk. Available at: <https://www.nibusinessinfo.co.uk/content/what-search-engine-and-how-do-they-work> [Accessed 23 July 2022].


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