the 4Ps of marketing in my domain of women weare and accessories

The 4Ps of marketing in my domain of women wear and accessories

To successfully sell a product or service, the four Ps must be carefully examined and properly utilised. Neil Borden, an advertising professor at Harvard, popularized the idea of the marketing mix—and the concepts that would later be known primarily as the four Ps—in the 1950s. They are as follows: product, pricing, location, and promotion. More Ps have been recognised since the four Ps were presented in the 1950s (Investopedia, 2022), including people, process, and physical evidence and by that they became the 7Ps rather than the four Ps (MBA Team, 2022). For instance, in my small business of selling women clothing and accessories there must be the 4Ps included in the plan of promoting for the product so that there will be a successful business.

Here is an example on my small business:

Place refers to where consumers buy your product (Investopedia, 2022), or where they discover it “the online based market” and maybe in the future there will be a store-based version.



Price refers to the cost of the product or service (Investopedia, 2022), the products are from 25 pounds till 350 pounds which I believe are a suitable and competitive prices as there is a huge competition in the market.

The product a company provides depends on the type of company and what they do best (Investopedia, 2022). You can that the women skirts are our spatiality.



Promotion refers to specific and thoughtful advertising that reaches the target market for the product (MBA Team, 2022), when enter the website for my business you will find a plenty of promotion offers on the home page which means the first page that the customer will interact with.



References:

Investopedia, 2022. The 4 Ps of Marketing and How to Use Them in Your Strategy. [online] Investopedia. Available at: <https://www.investopedia.com/terms/f/four-ps.asp> [Accessed 24 August 2022].

MBA Team, M., 2022. H&M Marketing Strategy & Marketing Mix (4Ps) | MBA Skool. [online] MBA Skool. Available at: <https://www.mbaskool.com/marketing-mix/services/16924-h-and-m.html> [Accessed 24 August 2022].


Comments

Post a Comment

Popular posts from this blog

Types of E-commerce.

Image
Types of E-commerce: There are many Types of e-commerce:  Business-to-business (B2B), Business-to-consumer (B2C), Consumer-to-consumer (C2C), Consumer-to-business (C2B), Business-to-administration (B2A), Consumer-to-administration (C2A) (Techtarget, 2022). References: Techtarget, 2022. What is E-Commerce? Definition and Meaning. [online] SearchCIO. Available at: <https://www.techtarget.com/searchcio/definition/e-commerce> [Accessed 10 July 2022].  
Read more

Advantages and disadvantages of Meta tags: including ways to overcome the disadvantages

Advantages and disadvantages of Meta tags The main adventage of enculding meta tags in any website is that Meta tags connects the consumers with the additional, high-quality information to increase clickthrough rates and click-through rates (CTR) on search results and to improve their experience on the website (Blog.hubspot, 2022). Here are some additional benefits of using metatags strengthening keywords, improving internal linking, ordering of page structure (Ignisdev, 2022). Despite the fact that meta tags have a significant value in term of giving any induvial the best experience in any SEO, there are some disadvantages. For instance, depending on how each search engine interprets the search, you may see unsuitable results, in addition to that Difficult to limit searches, Search engine coverage (Kulkarni, 2019) In order to overcome the disadvantages of using metatags extensively, here are some thing that should kept in mind when dealing with them: Words or phrases to be use
Read more

Research about SDLC (methodology, benefits and key stages)

Image
SDLC (methodology, benefits, and key stages) At the beginning let define what is the SDLC, this is a brief about the main components and methodologies of the SDLC: Software is a sophisticated product that is created and supplied in a number of processes. Every development process begins the same way; software, like all goods, begins with an idea. The concept evolves into a paper and maybe a prototype before reaching the hands of an actual user. Whether it's a text, a graphic, or running software, the product of one phase becomes the input for the next. The development team eventually provides the programme to the client (Adebiyi, J.E, 2020). This process is known as the Software Development Lifecycle (SDLC). Herer are the different Steps of the SDLC process: v   Formation phase: This fundamental, first phase is the birth of an idea for a solution that either improves on an existing one or creates a completely new one. It aids in defining the scope of the project in order to p
Read more